Promotion & Publicity

ET ICT Expo 2009 is the leading telecommunications and IT Trade Fair in the region. One of its key strengths is the quality of visitors it attracts. India-Tech Foundation hold’s and continues to develop the most wide-reaching and accurate database of telecommunication & IT decision makers in the region.

Visitor promotion undertaken for ET ICT Expo 2009:

Direct Mail

The ET ICT Expo 2009 promotional campaign includes an extensive direct mailing campaign. More than 51,000 mail pieces were distributed to industry professionals around the world.

Email Campaigns

Over 153,000 emails were sent out to individuals in the promotion of ET ICT Expo 2009.
 

Website
The primary medium for event promotion. The website attracts over 4,000 unique visitors per month and is updated regularly with event information and market intelligence.

Press / Media Relations

ET ICT Expo 2009 employs one of the most recognized PR agencies in the region to manage its press activities. Releases and information are issued on a regular basis and result in coverage with a commercial value of around Rs. 50 Lacs.

Fax Campaigns

Fax remains an excellent communication method in the region  – over 15,000 faxes were sent as part of the ET ICT Expo 2009 promotional campaign.

Advertising
The advertising campaign for ET ICT Expo 2009 is international. 10 trade magazines gave their support to the event in the form of on page advertising and editorial coverage. All regional national newspapers featured on page advertising in the run up to the event.

The Times Group under the banner of The Economic Times promises to give wide spread publicity to the event to all the relevant verticals.

A show special daily in the editions of Mumbai, Delhi and Bangalore will be a pert of the event giving highest opportunities of branding this event and creating top-of-mind recall to your company’s image and positioning in the market,

Exhibitor Invitations

An unlimited number of visitor invitations were posted to all exhibitors in order that they could personally invite their key customers and targets.

Telemarketing
A dedicated team of sales professionals regularly contacted key delegates and professionals from the industry to ensure their attendance and also for research purposes.